Mikaela Stevens asked NOVA6 to help promote her upcoming performance on a tight budget. Our strategy included; establishing a website presence, social media engagement, and a promotional video.
For her website we created a classic, streamlined landing page that highlighted Mikaela’s biography, photos, supporting performers and concert details. We extended this theme to social media with customized Facebook Fan and Event pages.
For the video, our goal was to create an elegant, sharable video with all the details about the upcoming concert. We filmed on location at the Mishler Theatre with the flute audio recorded later in our studio.
A single camera with multiple takes from multiple angles gives this video a unique fly around feel that shows the performers point of view as well as the audience. Text overlays with no vocal track gives the information needed without distracting from her musical track. This video was used on her website and Facebook.